Some sellers don't consider shipping price as one of the most important factors in business. But rule is simple - if your shipping price is to small, you pay by your own for shipping. And if this price is too big, it can discourage someone from buying in your shop!
How to calculate good shipping price?
First of all, calculate all shipping expenses:
~ cardboard box/envelope
~ bubble pack
~ post stamps
~ public transport tickets/fuel you use to get to the post
~ the time you spend on packing/in the post
Yes, many factors to consider. But you can cut down some costs. Here's what you can do:
~ buy boxes and envelopes in a wholesale. If you don't need all of them, you can buy bigger amount with other Etsy seller from your city. Just ask in your local groups and I think you'll find someone interested in joining your order!
~ look for bubble pack in a supermarket with building equipment, it's much cheaper than in regular stationer's;
~ if you live far away from any post office, ship items 2-3 times in a week. But don't forget to write about it in your shop policies (e.g. "I ship items on Mondays and Thursdays") and inform your buyer, when you plan to ship his purchase. Some of them are ready to pay more for quick delivery, so stay in touch with your costumers!
Also, don't forget to write in your shop policies, what kind of shipping you offer for regular price: priority mail, registered, etc.? Be ready to offer other ways of shipping for extra charge (some of sellers set up separate listings for tracked shipping or others, e.g. ingermaaike). This way your buyer have a wide selection of shipping ways and prices.
Last but not least - don't forget about shipping price "with another item". Calculate weight and size of your item, but remember - you ship this item with another, so this additional fee has to be smaller than main one! This encurages your buyer to buy more items per once.
Some items from my jewelry boutique I ship for free. Also I offer free shipping for orders $50 and more in my supply shop.
Have you any other ideas how to calculate shipping prices or how to cut down some costs?